User experience is the answer.
Having a robust UX strategy is essential to ensure that your company’s vision and business goals aligns perfectly with your software’s outcome. We work closely with the stakeholders in working out a roadmap and prioritizing the tasks.
This is the phase where we identify the users for your application and their requirements. This is done through a series of qualitative and quantitative methods that include user interviews, card sorting, persona creation, usability testing etc.
We develop lo-fi wireframes that help in giving clarity and structure to the concept and lets the stakeholder explore ideas and options. These are converted to hi-fi interactive prototypes that simulate the experience of the final product.
The UI design team takes all the inputs on the prototype mockups in developing the interface design. The colors, type, icons and imagery are finalized at this stage. The layouts are customized for desktop, tablet and mobile screens.
First conceived by Design Council, UK, the Double Diamond approach helps in visualizing the
design process in a simple, yet highly effective manner.
We uncover fresh perspectives and gain valuable insights that enable us to discover the gaps in the market that your app can fill.
Decipher every aspect of your idea from the inside-out and its potential to align with your business plan.
Uncover possibilities of how your idea can trump market dynamics and gain a competitive advantage.
Immersive exploration of the user psyche to find customer pain points and bring value by walking in their shoes.
We define your application’s value proposition through robust analytical processes measuring every customer input and variable that we have discovered.
Make sense of all the possibilities by analyzing every inch of research data to identify opportunities.
Shortlist opportunity spaces that can create an impact on users and your business strategy.
Define value propositions that complement the user journey at every stage.
In this phase, we turn concepts into tangible results like wireframes and interactive prototypes which are then revised until it meets the goals of the value proposition.
A skeletal outline; giving you a rough glimpse of the content, functionalities, and behavior of the UI.
Bringing life to your design – simulate the user experience with clickable designs, graphical illustrations, etc
Continuous upgrades to ensure that UX reflects the latest technologies and adapts to customer personas
We put the final polish on development and design processes to make sure that your application is now ready to be deployed in the market.
Create your application using a world-class UX Framework that maximizes performance.
We validate functionality throughout the application's lifecycle – adhering to quality standards.
Ensure that the best version of your product is released and is positioned to achieve MVP status.
info@niyati.com
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