Niyati worked with the client
to understand their audience segments and mapped their product
and service offerings to meet diverse needs. Apart from
revamping their digital presence with an enhanced corporate
website and a standalone
e-commerce
website, we delivered a customized backoffice
administration module to report sales intelligences by city, by
product category and also generate sales patterns over a year to
plan their advertising and digital marketing campaigns.
As part of the audience engagement activity in the social media,
Niyati built a Facebook Application to create a fan following
and integrated interest-and-need based product recommendations …
delivered on email and mobile.