Key factors influencing mobile app cost

Mobile apps have become intrinsic tool to drive business functions, improve sales, aid networking and provide entertainment. Fast growing businesses have unearthed the immense potential enterprise mobility services offer to their business functions.

Having a clear understanding of your app’s objective, target user, functionalities involved, technology platforms and market is crucial in arriving at a cost estimate for your app.

Before we dive in to the factors influencing the price for developing an app, let’s explore the 5 vital user criteria for a business to consider leveraging a mobile app. These, in principle, define the success of your mobile strategy.

User Base: Have you found an audience that would install and use your app? Will they continue to use it or pay for using it? Remember Apps have shelf-life too.

User Acquisition: Now that you have an audience profile defined, how are you going to acquire them? Or rather, what are your plans for App Discovery amidst a plethora of choices?

User Experience: Does you app deliver a rich experience to the user? What stickiness factors have you built-in to make users feel a sense-of-pride-or-satisfaction in using your app?

User Advocacy: Is the app exceptionally good that your users start recommending and sharing them with their friends and family? Are you building a base and a community of your brand advocates and ambassadors?

User Insights: And most important of them all, are you learning and gaining key insights and knowledge from the User activity on your apps? Are you tapping into analytics and data to innovate, refine and bring newer products and solutions to market?

Mobile App Development Cost – 5 factors that influence the price

Whether you are a startup with an app idea or an organization planning to build an enterprise app, here are few critical factors that can influence the cost of your app development.

Functionalities of the app

Whether you are a startup with an app idea or an organization planning to build an enterprise app, here are few critical factors that can influence the cost of your app development.

App platform and devices

Whether you want to go with a Native app or a Hybrid, Android, iOS or Windows … these are questions that need to be answered to arrive at an estimate.

Third party integration

Enterprise integration of your app with third party APIs or any other integration tools can cost you, based on the tool used.

App Security

Enterprise integration of your app with third party APIs or any other integration tools can cost you, based on the tool used.

Location

Finally, the country where you get the app developed can significantly influence the app development cost. Here, it’s a no brainer that outsourcing your development to countries like India can be the most cost-effective.

Apart from the above, there are other factors that influence app development costs. These include:

• Developer license
• Cost of buying external APIs
• Hosting charges
• Data security charges
• App maintenance and marketing costs