Niyati worked with the client
to understand their audience segments and mapped their product
and service offerings to meet diverse needs. Apart from
revamping their digital presence with an enhanced corporate
website and a standalone
e-commerce
website, we delivered a customized backoffice
administration module to report sales intelligence by city, by
product category and also generate sales patterns over a year to
plan their advertising and
digital
marketing campaigns.
As part of the audience engagement activity in the social media,
Niyati built a Facebook
Application to create a
fan following and integrated interest-and-need based product
recommendations … delivered on email and mobile.