Competition Watch Tool
#CaseStudy
Competition Watch tool for a
leading
Building Materials Company
Building Materials Company
The Challenge
Facilitate the field sales force with a handy tool, accessible on smartphones and tablets, to compare competition products and close sales faster.
With a range of heavyweight products and equivalent competition, the sales executives required to support their sales talk with comparative metrics and performance parameters without the need to carry physical samples.
The Solution
Niyati developed a Mobile Application to be
hosted on the Enterprise Private Store integrated with a
web-based back office administration tool with User Access
Privileges. The mobile sales application has a Product
Showcase, a Product Comparison Tool with report generation and
PDF export feature that allowed the sales executives to
demonstrate the relative benefits of their product against
competition, and also instantly share the results as a PDF over
an email or bluetooth.
Drawing on positive feedback with its pilot implementation in Europe, the sales app was scaled to include multiple countries and language versions.
Drawing on positive feedback with its pilot implementation in Europe, the sales app was scaled to include multiple countries and language versions.
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