Audience Engagement
#CaseStudy
Audience Engagement Solutions for a
leading
Jewellery Retail Chain
Jewellery Retail Chain
The Challenge
Engage a very highly potential and closer-to-reach fan-base on Facebook and build brand equity.
Being an open forum, the brand wanted to ensure all types of feedback including negative comments are handled with prompt attention and regard for the customer, while also making sure that they are listened to, spoken to and rewarded for their participation.
The Solution
Tapping into popular
psychology concepts of “desires” and the “fear of being left
out”, Niyati conceptualized a social media engagement calendar
comprising several small contests with giveaways, periodic
advertising, in-showroom events to increase footfalls, timed
posts, and event-specific engagements to bring together the fans
on a common entertaining platform.
The Facebook page was advertised along with the brands regular communication to enhance visibility. Within first two months, Facebook rose to the 2nd highest referral traffic to the brand’s e-commerce website, and also became an additional revenue stream for their online sales.
The Facebook page was advertised along with the brands regular communication to enhance visibility. Within first two months, Facebook rose to the 2nd highest referral traffic to the brand’s e-commerce website, and also became an additional revenue stream for their online sales.
Key Digital Activities
- Facebook Page Optimization
- Facebook Apps
- Insights Manager and Analytics, Email Marketing
- Microsites and
- Audience Engagement Apps on Mobile
contact@niyati.com
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